Las Vegas, NV – February 17, 2026 – The Wine Project by acclaimed Brazilian photographer Marcos Alberti arrived in Las Vegas for one of its most visually striking editions yet. Staged at Superfrico, inside The Cosmopolitan of Las Vegas, the experience placed Alberti’s celebrated photographic concept within a world defined by art, performance, color and the unexpected.
Created by Marcos Alberti in collaboration with sommelier Amy Racine, the Las Vegas Edition brought together members of the city’s creative, hospitality and entertainment communities. In a setting filled with provocative artwork, theatrical characters and spontaneous performances, guests became part of an experience in which the boundaries between portrait session, social gathering and live spectacle gradually disappeared.
The project followed Alberti’s original concept: every participant was photographed upon arrival and once more after each of three glasses of wine. Four portraits documented the progression from the first encounter with the camera to a more relaxed and uninhibited expression. In Las Vegas, however, the transformation extended beyond the individual portraits. The entire environment seemed to participate in the experiment.
Performers moved through the space, unexpected scenes unfolded around the guests and every room offered a different visual surprise. This sense of unpredictability gave the project a distinctly Las Vegas character. Rather than serving merely as a backdrop, Superfrico became an active part of the narrative, a place where photography, contemporary art, hospitality and performance could coexist.
The edition also created a meeting point for people connected to different sides of the wine and hospitality industries. Within the immersive atmosphere of the venue, professional titles and everyday routines gave way to conversation, shared experiences and a genuine sense of community.
For Marcos Alberti, bringing The Wine Project to Las Vegas opened a new visual territory. The city is built around transformation: lights alter spaces, performers reinvent themselves and reality constantly gives way to imagination. That same process could be seen in front of the camera as each participant moved from composure toward spontaneity.
Nearly a decade after the original Wine Project became a worldwide phenomenon, the Las Vegas Edition demonstrated the versatility of its central idea. Even in a city known for spectacle, the most compelling moments came from something simple and real: the gradual emergence of an authentic human expression.
The Wine Project Las Vegas Edition is where portraiture meets performance: four photographs, three glasses and a night shaped by the unexpected.